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Pitch Feedback

Pitch Feedback 

Music video; 'Creepin'.

Good presentation, very clear and informative, decisions well justified. 

• be very careful with the light and dark set up- this can be very problematic. You will need to use spotlights. You may be better using black and white. 
• good to see reference to intertextuality and lots of different locations. 
• like the film style web design but you will have to justify this in your statement of intent. 
• good choice of talent. you need to think much more carefully about the composition of shots- beach scenes are good but the background on the housing estate is too distracting I am not getting Careless Whisper vibes, that could be achieved by more close up interior shots that are very carefully lit. 
• always be aware of what is going on in the background of your shots. 
• 30 secs- artist Q&A.

Pitch Slides

 

Focus Group

Focus Group:

Aurora:

Q: What do you like about music videos?

A: I like music videos as they provide a story for the song, a good music video is almost like watching a mini movie.

Q: What are features of music videos you do not like?

A: I do not like when the artist does not feature in the music video as I believe it takes away from the identity of the artist behind the video. However, with that being said, there are exceptions for example, "Burn the witch" by Radiohead as it provides a deeper message which could not have been provided as well as it was if the members of Radiohead featured.

2:

Q: What do you like about music videos?

A: I like the fast pace editing style music videos. I like how music videos give meaning to the lyrics of the song as they are often acted out.

Q: What are features of music videos you do not like?

A: Sometimes the visuals of music videos are random and do not make sense, this happens a lot when the music video has a high budget and can therefore be overwhelming to watch.

Maisie:

Q: What do you like about music videos?

A: I love seeing the outfits and how the artists expresses themselves through the visuals.

Q: What are features of music videos you do not like?

A: Music videos can feel like random clips all thrown together. I prefer it when there is creativity behind the shots chosen.

4:

Q: What do you like about music videos?

A: It makes the song itself more memorable. If the music video is great then the song will be remembered better by the audience.

Inspiration from past music videos

 Inspiration from past music videos

https://www.youtube.com/watch?v=qXCLAH6uM-w - Zac's Music video

I liked the colour filter on the music video and the framing. It gives a summer time feel to the video which makes the audience feel happy and nostalgic. The story line is quite a standard love story, two strangers end up falling in love unexpectedly, in this video they meet on a park bench. This story line makes the audience feel happy for the characters which furthers the appeal for the video. Additionally, the intertextual reference to "I Wanna be Yours" by Arctic Monkeys acts as a shortcut to meaning as the title of the song may relate to how the characters feel. Another intertextual reference is to the film "Breakfast Club" where they are dancing on the bench.