Tuesday, May 20, 2025

Pitch Feedback

Pitch Feedback 

Music video; 'Creepin'.

Good presentation, very clear and informative, decisions well justified. 
  • be very careful with the light and dark set up- this can be very problematic. You will need to use spotlights. You may be better using black and white. 
  • good to see reference to intertextuality and lots of different locations. 
  • like the film style web design but you will have to justify this in your statement of intent. 
  • good choice of talent. you need to think much more carefully about the composition of shots- beach scenes are good but the background on the housing estate is too distracting I am not getting Careless Whisper vibes, that could be achieved by more close up interior shots that are very carefully lit. 
  • always be aware of what is going on in the background of your shots. 
  • 30 secs- artist Q&A.

Pitch Slides

 
















Tuesday, May 6, 2025

Focus Group

Focus Group:

Aurora:

Q: What do you like about music videos?
A: I like music videos as they provide a story for the song, a good music video is almost like watching a mini movie.

Q: What are features of music videos you do not like?
A: I do not like when the artist does not feature in the music video as I believe it takes away from the identity of the artist behind the video. However, with that being said, there are exceptions for example, "Burn the witch" by Radiohead as it provides a deeper message which could not have been provided as well as it was if the members of Radiohead featured.

2:

Q: What do you like about music videos?
A: I like the fast pace editing style music videos. I like how music videos give meaning to the lyrics of the song as they are often acted out.

Q: What are features of music videos you do not like?
A: Sometimes the visuals of music videos are random and do not make sense, this happens a lot when the music video has a high budget and can therefore be overwhelming to watch.

Maisie:

Q: What do you like about music videos?
A: I love seeing the outfits and how the artists expresses themselves through the visuals.

Q: What are features of music videos you do not like?
A: Music videos can feel like random clips all thrown together. I prefer it when there is creativity behind the shots chosen.

4:

Q: What do you like about music videos?
A: It makes the song itself more memorable. If the music video is great then the song will be remembered better by the audience.


Thursday, March 27, 2025

Inspiration from past music videos

 Inspiration from past music videos

https://www.youtube.com/watch?v=qXCLAH6uM-w - Zac's Music video

I liked the colour filter on the music video and the framing. It gives a summer time feel to the video which makes the audience feel happy and nostalgic. The story line is quite a standard love story, two strangers end up falling in love unexpectedly, in this video they meet on a park bench. This story line makes the audience feel happy for the characters which furthers the appeal for the video. Additionally, the intertextual reference to "I Wanna be Yours" by Arctic Monkeys acts as a shortcut to meaning as the title of the song may relate to how the characters feel. Another intertextual reference is to the film "Breakfast Club" where they are dancing on the bench.

Friday, March 14, 2025

Industrial Context

 Industrial Context:


The big three of the distributors are Warner Music Group, Universal Music Group and Sony Music Group. The company, Warner Music Group owns and operates some of the largest and most successful record labels in the world.

Warner Music Group (WMG) finances its operations through a mix of revenue streams including music sales, streaming royalties, licensing deals, merchandise, and concert tours.

WMG distributes its products both physically and digitally: Physical distribution is handled through its own network (e.g., WEA Corp. in the US), partnerships (such as ADA for independent labels), and third-party distributors. Digital distribution is a major focus, with music made available globally via streaming platforms like Spotify, Apple Music, and Amazon Music.

WMG exchanges its products primarily through: 
- Direct sales to consumers via digital platforms and physical retailers. 
- Licensing deals for music use in films, TV, commercials, and video games, generating royalties and fees. 
- Merchandising and brand partnerships, leveraging artist brands for additional revenue. 
-International operations managed through subsidiaries, affiliates, and licensees to ensure global reach and compliance

Thursday, March 13, 2025

History of Music Videos

 

Audience research

 Audience research

Brief defines the audience as a primarily 16-25 year old middle and up market audience with an interest in style. Audience can be defined using CAGED. CAGED stands for class, age, gender, ethnicity and disability. My target audience does not have to be a certain gender, ethnicity or be abled/disabled. However the class of my NEA's target audience will be ABC1. As previously mentioned the age of the target audience is 16-25 years old therefore the audience is Gen Z. This means they would be able to understand modern intertextual references.

A younger audience usually leans to the left in terms of political viewpoint. This means I may need to include ideologies in my music video which are considered left wing. Doing this would strengthen the bond between the audience and the music video. Additionally, Stuart Hall's reception theory can be linked to. The preferred reading of the music video is that the audience understands all the intertextual references and agrees with everything in the video. The negotiated reading of the music video is that the audience understands some of the intertextual references and has a neutral view on the ideologies presented in the music video. The oppositional reading of the music video would be the viewer not understanding the intertextual references and the viewer not agreeing with the message of the video. In order to get the most people having the preferred reding I must include intertextual references which 16-25 year old people understand and also I must include messages and meanings that left leaning liberal people may have.

Audience profiles:

Gracie:
Gracie is a style conscious individual. She is 17 years old. She likes artists such as The Weeknd, 

Pitch Feedback

Pitch Feedback  Music video; 'Creepin'. Good presentation, very clear and informative, decisions well justified.  be very careful wi...