Audience research

Brief defines the audience as a primarily 16-25 year old middle and up market audience with an interest in style. Audience can be defined using CAGED. CAGED stands for class, age, gender, ethnicity and disability. My target audience does not have to be a certain gender, ethnicity or be abled/disabled. However the class of my NEA's target audience will be ABC1. As previously mentioned the age of the target audience is 16-25 years old therefore the audience is Gen Z. This means they would be able to understand modern intertextual references.

A younger audience usually leans to the left in terms of political viewpoint. This means I may need to include ideologies in my music video which are considered left wing. Doing this would strengthen the bond between the audience and the music video. Additionally, Stuart Hall's reception theory can be linked to. The preferred reading of the music video is that the audience understands all the intertextual references and agrees with everything in the video. The negotiated reading of the music video is that the audience understands some of the intertextual references and has a neutral view on the ideologies presented in the music video. The oppositional reading of the music video would be the viewer not understanding the intertextual references and the viewer not agreeing with the message of the video. In order to get the most people having the preferred reding I must include intertextual references which 16-25 year old people understand and also I must include messages and meanings that left leaning liberal people may have.